7 New Year's Resolutions You Should Make to Grow Your Beauty Business in 2020

7 New Year's Resolutions You Should Make to Grow Your Beauty Business in 2020

Often when we hear the phrase “New Year's Resolutions” we think of losing weight, giving up coffee or quitting smoking. Personal New Year's resolutions can be daunting and hard to maintain. If you’re tired of making personal resolutions for yourself that you never keep, try focusing that energy on your small business next year. Whether you are a spa owner, esthetician, or a tattoo or permanent makeup artist, making resolutions to help elevate your small business is an excellent use of focus in 2020.

If you’re ready to make powerful positive changes in your small business, consider some or all of these 7 resolutions for 2020:

1. Improve your digital presence

If you’ve been putting off updating your website, or slacking on posting to your social media accounts this is the time to get on top of it. Posting daily to social media will increase your online following, which can lead to new clients and ultimately more money in your pocket. Having a current, up-to-date website that lists all your services and pricing takes all the guesswork out of the booking process for your clients. Try adding a feature to your site that allows clients to book online. This will make booking an appointment easier and will keep your schedule organized.

2. Elevate your customer service experience

Make 2020 the year you upgrade your customers’ experience, and stick to implementing these changes. Perform an audit considering every client touch-point, and map out how you can improve. Small adjustments in communication - both with staff and clientele - can result in substantial positive impacts on your client’s overall experience. Regardless of the primary form of contact you have with clients, ensure you respond and follow up in a timely manner. Host daily or weekly meetings with staff to keep them informed and their efforts aligned. Further educate your employees so they are armed with knowledgeable advice. This will not only communicate that you are the expert, but that your client is in good hands.

3. Commit to offering higher quality products to your customers

Seek out and offer your clients more all-natural and vegan products used within your services. Zensa Numbing Cream is the most natural topical numbing cream on the market. It contains 5% lidocaine, the highest percentage available without a prescription. It’s all-natural, vegan and cruelty-free, and it’s trusted by microbladers, tattoo artists, estheticians and PMU professionals everywhere. In terms of aftercare, Zensa's tattoo lotion is Health Canada certified, proven to repair tissue and leave your skin glistening. Show your customers you care about their well-being by ensuring you are only exposing them to the best products available.

4. Give back to your community

Your community is the reason for your success. Give back by hosting an event for local business owners and residents or doing a giveaway for your services or products on your social media. This is a great way to add to your mailing list, grow your online following and build your clientele.

5. Learn something new

Adding a new skill or updating current ones are the best way to keep your business ahead of others. The more services you are able to offer, the more clients your business will gain. Sign up for training course for a new type of service, or try reading one book a month dedicated to your craft.

6. Join a small business organization or networking group

Facebook is a great tool for small business owners. Many cities have small business groups you can easily join that act as a great network. These groups are the best resource for connecting to other business owners in similar industries. They often host public events and are full of useful information for all business. These groups are open to answering any and all of your small business questions.

7. Don’t make do, get something new

If old, worn out or broken equipment is making your job more difficult it’s time to invest in something new. Your business deserves the latest technology to offer your clients and make your job easier. Beauty conventions often offer wholesale pricing on products and equipment and are held in many cities around the world. Connect with your community to learn about beauty conventions happening near you in 2020.

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